Product Range

As consumer lifestyles become busier, they are demanding more convenient solutions for meals, but at the same time becoming more aware of nutrition and other health issues. Consequently, Speirs Foods takes responsibility to provide nutritious and tasty products, which meet convenience needs. Many companies will meet the convenience aspect first, at the expense of good taste.

The primary outlet for Speirs Foods product range is the supermarket shelf and deli counter. Speirs Foods has a wide range of over 200 products, and currently manufacture orders 7 days a week. Speirs Foods have a very enthusiastic and highly regarded customer services team who are passionate about the products on offer, and are happy to help with any queries that may come their way.

Simply defined, Speirs Foods Ltd provide products in the following market segments:

• Dressed salads: purchased from the deli counter in the supermarket (e.g, coleslaw, pasta salad, potato salad, rice salad).

• Fresh-Cut vegetables: merchandised in branded packaging within the produce section of the supermarket (e.g, coleslaw, stir fry vegetables, roasted vegetables, soup mix, lettuce salads).

• Snack market: conveniently packaged salads merchandised in ‘food to go’ sections of the supermarket.

The well-known brands Country Choice, and Pacific Gourmet are part of Speirs Foods Ltd portfolio, and new products introduced under these brands may originate from Speirs Foods Ltd Product Development Consultant. This role is to analyse food trends in New Zealand and overseas, then adapt them to fit with local tastes and preferences. New products may also evolve from customer enquiries, or developments in packaging and technology.

Due to the investments Speirs Foods Ltd have made in their staff and business partners, they are rewarded with commitment and a product range, which is constantly evolving to meet new customer demands, and industry trends.